El Comercio Perú
Así funciona el nuevo Modo IA de Google: qué es y para qué sirve
Google presentó el nuevo Modo IA que permite encontrar temas complejos, planificar viajes y obtener recomendaciones. Todos los detalles en esta nota.
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Google's AI Mode Launches in Latin America, Revolutionizing Search Experience
Google has officially rolled out its advanced Artificial Intelligence (AI) mode across Latin America, marking a significant evolution in how users in the region will interact with its search engine. The new feature, demonstrated by tech reviewer Emmanuel Sandoval, promises to deliver more comprehensive and context-aware results, moving beyond traditional keyword-based searches. According to Sandoval, the AI mode allows users to pose complex queries, such as planning multi-day trips with specific budget and activity requirements. The system then generates detailed itineraries, including accommodation options, transport recommendations, and local attractions, complete with direct links to relevant services. This functionality aims to consolidate information that previously required navigating multiple web pages and tabs into a single, organized response. Furthermore, the update introduces multimodal search capabilities. Users can now upload images, for instance, a photograph of a dish, and ask Google where to find it in a specific city, or present an image of a beach to inquire about nearby activities. This visual search integration is expected to offer a more intuitive and rich user experience. Google's initiative is poised to significantly enhance the digital landscape for Hispanic users, providing more efficient and personalized access to information. The company asserts that this AI integration will not detract from website traffic but rather drive more valuable clicks to relevant online resources.
