Fenty Beauty's Body Lava Returns: TikTok Exclusive & Discount!

Fenty Beauty's Body Lava Luminizer Makes a Sparkling Comeback, Exclusively on TikTok Shop Fenty Beauty, the popular cosmetics brand founded by Rihanna, has announced the return of its fan-favorite Body Lava Body Luminizer. This shimmering body luminizer, known for its dewy finish and light-diffusing micro-pearls, is back and available for purchase exclusively through the TikTok Shop platform. The brand's TikTok video demonstrates the product's application and highlights its non-sticky formula. The relaunch coincides with a limited-time promotional offer, granting customers up to 25% off all summer essentials until June 12th. "This stunning formula has the perfect mix of light-diffusing micro-pearls blended with a sheer tint of color, PLUS it’s non-sticky!" states the video description. The exclusive TikTok Shop launch represents a strategic move by Fenty Beauty to leverage the platform's direct-to-consumer capabilities and reach a younger demographic. The brand's use of TikTok for product launches and promotions is a significant trend in the beauty industry, showcasing the growing importance of social commerce.