TikTok View Drops: Experts Link Summer Trends and Platform Campaigns to Creator Concerns

TikTok creators are reporting a noticeable decrease in video views, a trend that some experts are attributing to seasonal changes and platform-specific promotional activities. According to one content strategist, the onset of summer typically sees a dip in engagement as users spend more time outdoors and less time on social media platforms. Furthermore, the strategist highlights a recurring pattern linked to TikTok Shop's major sales campaigns. Historically, these promotional periods have coincided with a reduction in organic video visibility, leading to frustration among creators. While the exact technical reasons for this correlation remain unclear, potential factors suggested include algorithm adjustments or content saturation during high-traffic sales events. Despite these challenges, the advice for creators is to maintain a consistent publishing schedule and not to be discouraged by temporary fluctuations. The strategist notes that while new videos may experience lower initial views, older content often sees renewed visibility, suggesting a shift in audience engagement patterns rather than a complete halt.