Globo's Vision at Rio2C 2025: Shaping the Future of Brazilian Audiovisual

Rio2C 2025: Globo Outlines Vision for Future of Audiovisual Production Rio de Janeiro, Brazil – The Rio2C 2025 conference, a leading event for creativity and innovation in Latin America, recently concluded. Global media giant Globo used the platform to announce its commitment to the future of Brazilian audiovisual production. Globo's CEO, Paulo Marinho, delivered a keynote address emphasizing the company's role in bolstering the industry. "Juntos construímos um mercado forte" (Together we build a strong market), he stated, highlighting Globo's investment in creative production and promotional efforts to support Brazilian talent and creativity. The conference also featured discussions on new models and formats for audiovisual content, with participants discussing everything from the evolution of telenovelas to the role of journalism in building trust in an era of misinformation. The event showcased the dynamism and innovation of the Brazilian audiovisual sector, promising a bright future for the industry.