The Sun
Don't splurge £275 on Sienna Miller's viral coat - Primark's dupe is 87% cheaper
THERE’S no fall fashion staple quite like the classically timeless trench coat. And now Primark shoppers can replicate a high-end version with a budg…
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Primark's £36 Trench Coat Goes Viral as Sézane Dupe
A recent viral video by fashion influencer Gemma Talbot has sparked significant interest among budget-conscious fashion enthusiasts, showcasing a Primark trench coat priced at £36 that is being lauded as a convincing dupe for the high-end Sézane version. Talbot's video, uploaded on September 12, 2025, documents her journey to a local Primark store in the United Kingdom to personally assess the garment. Upon finding the coat, albeit in a size large, Talbot tried it on, demonstrating its design and fit. "I actually love it," she stated in the video, adding, "but I think I do need it in a size medium and I can't see any others around here. I think this literally is the last one, which goes to show it's very popular." This observation underscores the coat's rapidly growing popularity and demand. The video, which has garnered over 11,600 views, highlights a prevalent trend where consumers seek affordable alternatives to luxury fashion items. The phenomenon of "dupes" allows wider access to popular styles, making high fashion more attainable. This Primark trench coat is quickly becoming a sought-after item, indicating a strong market for stylish yet economical clothing options.
