Hailey Bieber's $1 Billion Rhode Sale: A TikTok Success Story

Hailey Bieber's Rhode Skincare Sold for $1 Billion: A TikTok-Fueled Success Story Hailey Bieber's skincare brand, Rhode, has been acquired by Elf Beauty for a staggering $1 billion. This deal marks a significant milestone for both companies and underscores the power of social media marketing, particularly on platforms like TikTok, in propelling brand growth. Rhode, launched in 2022, rapidly gained popularity, generating $200 million in annual revenue by 2025, largely due to viral TikTok trends. "Without TikTok, this brand probably wouldn't have exploded this fast," explains a financial analyst in the video. The acquisition positions Elf Beauty, known for its affordable cruelty-free products, into the premium skincare market, leveraging Rhode's established success and influence. This strategic move highlights the increasing importance of celebrity endorsements and social media engagement in the modern beauty landscape, demonstrating the potential for rapid growth and lucrative acquisitions within the industry.