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Leleplezték a politikai lejárató kampányokat, ezzel manipulálják a magyarokat
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Unmasking the Visual Deception: How Political Smear Campaigns Are Engineered
Experts Reveal Tactics Behind Political Smear Campaigns BUDAPEST – As the political landscape intensifies, a recent analysis by design expert IDsign sheds light on the sophisticated techniques employed in creating negative political advertisements, often seen on social media platforms and public spaces. The video, uploaded on September 30, 2025, details the deliberate manipulation of visual elements to discredit political opponents. According to the expert, the process begins with the meticulous selection of photographs. "We always work with the most unflattering image," the presenter explains, "one where the individual is grimacing, frowning, or displaying a strange, forced smile during a speech." This initial choice sets the tone for the entire campaign. Following photo selection, a technique described as "reverse retouching" is applied. This involves enhancing the contrast of the chosen image. "We push the contrast," the expert states, emphasizing how this process accentuates perceived flaws and creates a more negative visual impression. The analysis also highlights the strategic use of specific colors and aggressive typography, designed to provoke aversion and forcefully convey a message to the viewer. The video serves as an informative guide to understanding the psychological impact and design principles behind these pervasive political marketing tools, encouraging public awareness and critical evaluation of such content.
