TikTok Gospel: South African Musician Uses Social Media to Build a Community

Johannesburg Gospel Singer Promotes Live Stream on TikTok Johannesburg, South Africa – A young South African gospel music enthusiast, known only as Xolela, is using TikTok to promote his live stream event. In a short video posted on May 22, 2025, Xolela uses a greenscreen effect featuring a well-known South African gospel singer to draw attention to his live stream, which focuses on discussions about South African gospel music and the industry. "Morini guys, if you are a lover of South African gospel, come and join me on my gospel live stream," Xolela says in the video. He hopes to engage viewers in discussions about the music and the industry, creating a community around his shared interest. The video has garnered 443 views, 40 likes, and 5 comments as of May 22, 2025, indicating some level of engagement with his promotional strategy. Xolela's initiative highlights the use of social media platforms like TikTok to reach a wider audience and build a community around specific interests. His approach offers a glimpse into how religious music communities are engaging with modern technology.