Mysterious Package Drop-Off Teases New Episode of Investigation Discovery's "IDToxic"

Investigation Discovery's "IDToxic" uses a mysterious package drop-off to promote a new episode. A short video posted on TikTok shows a woman delivering a package to a UPS store. The video's suspenseful tone and the later phone call suggest a larger story. The video's description mentions "Elizabeth Chambers," which could be a case or person involved in the episode. While the video itself doesn't reveal much, it successfully generates interest in the show. The use of a brief, intriguing storyline is a common marketing strategy for television shows, creating a sense of anticipation among viewers. The video's success on TikTok, with its high view count, is a testament to this effective marketing approach.