How El Pollo Loco Creates Content at Scale with Influencers
Here's how El Pollo Loco worked with an expert influencer marketing team to scale content as flavorful as its chicken (and how you can do it, too).
Fitness influencer Eli Sandoval recently shared her go-to meal from El Pollo Loco, highlighting the brand's Double Tostadas as a high-protein option for individuals on a fitness journey. Sandoval, known for her realistic approach to fitness, demonstrated how she customizes the meal to fit a calorie deficit, opting for extra lettuce and light portions of rice and beans. The Double Tostadas offer a choice of grilled chicken or the new Baja shrimp, with the flexibility to combine both. Sandoval emphasized the importance of flavor in her diet, stating, "I lost over 40 pounds and maintained it for about a year eating high volume, high protein foods, but one thing I will not compromise on is flavor." The meal includes various toppings such as sour cream, pico, avocado, and a crispy tostada shell, which Sandoval noted adds a "nice little crunch." She also showed her preference for adding avocado salsa alongside the creamy cilantro dressing. The video, part of a partnership with El Pollo Loco, aims to provide meal ideas for those seeking flavorful and macro-friendly fast-food options.
Here's how El Pollo Loco worked with an expert influencer marketing team to scale content as flavorful as its chicken (and how you can do it, too).
