The High Cost of Inclusive Sunscreens: Why Brands Aren't Catering to All Skin Tones

The high cost of sunscreen validation is preventing brands from creating inclusive options for people of color. Javon Ford Beauty, a beauty influencer, explains that the process of ensuring sunscreens are effective across a wide range of shades can cost tens of thousands of dollars per shade. This explains why many brands offer only a limited selection of shades, leaving many consumers with limited options. "Sunscreen validation testing can easily be $20,000," says Ford, highlighting the financial barrier. Viewers' comments reveal their struggles with finding suitable sunscreens, with some mentioning specific brands and their experiences with white cast. One viewer commented, "I can’t stand mineral sunscreen; I refuse to walk around with a white cast." The video serves as a call to action for brands to prioritize inclusivity, even if it requires significant investment. Ford's experience working on shade expansion for an SPF BB cream further emphasizes the financial hurdles involved in creating truly inclusive products.