Influencer Exposes Misleading Sunscreen Marketing: Brand Apologizes

Tower 28 Beauty Faces Backlash Over Sunscreen Marketing: Influencer Highlights 'White Cast' Issue Los Angeles, CA – June 3, 2025 – Beauty influencer Monica Ravichandran (@monica.raviii) recently posted a video review of Tower 28 Beauty's new SOS Face Guard SPF 30 mineral sunscreen, sparking a controversy. In her video, Ravichandran demonstrates how the sunscreen leaves a visible white cast on her skin, directly contradicting the brand's marketing claim of "no white cast." "The marketing term ‘no white cast’ can be so deceiving," Ravichandran stated in her video. "If you don’t apply enough, of course, it won’t leave a white cast." Ravichandran's video quickly gained traction, with many viewers sharing similar experiences. Tower 28 Beauty responded to the criticism by issuing a public apology on their social media, acknowledging that their marketing was inaccurate and pledging to reformulate the product. This incident underscores the importance of honest and accurate marketing in the beauty industry, particularly regarding products marketed towards diverse skin tones. The company's swift response and commitment to rectifying the issue offer a positive conclusion to this consumer-driven change.