
Meituan's Record Profits Fuel Brazilian Expansion
**Chinese Delivery Giant Meituan's Q1 2025 Success Fuels Brazilian Expansion** China's Meituan, the world's leading food delivery service, announced record-breaking first-quarter results, posting a net profit of \$1.53 billion—a 46% surge compared to the same period in 2024. This remarkable growth is fueling Meituan's ambitious international expansion strategy, with Brazil identified as a key target market. The company's success in China, where it commands approximately 70% of the market share, positions it well for this expansion. However, Meituan will face stiff competition in Brazil, where iFood holds a dominant position. "These numbers appear at a crucial moment for the company," says Bruno Meyer, JP Business anchor. "It's the international expansion phase." Meituan's launch of its new brand, Keeta, specifically for international markets such as Saudi Arabia, Hong Kong, and Brazil, underscores its commitment to global growth. Meituan's aggressive expansion into Brazil signifies a significant development in the global food delivery market, promising increased competition and potentially lower prices for Brazilian consumers. The company's proven track record and substantial financial strength make it a formidable competitor in the Brazilian market.