Brazilian Boom: Franchises Thrive in Portugal's Aging Market

Brazilians Invest in Portuguese Franchises, Targeting Aging Population Lisbon, Portugal – June 3, 2025 – A wave of Brazilian entrepreneurs is investing in Portugal's franchise market, focusing on services catering to the country's aging population. According to Cândido Mesquita, CEO of NBrand, one of Portugal's largest franchise groups, half of their franchisees are now Brazilian. This strategic move capitalizes on the growing demand for essential services in Portugal. "Our businesses are closely linked to people's real needs and stable businesses with future growth," explains Mesquita. "The main sectors are professional cleaning, construction, architecture, floor rehabilitation, interior design, and, more recently, senior home care." The success of this model is partly attributed to Portugal's demographics. Around 25% of the Portuguese population is over 65, creating a significant market for senior care services. This trend isn't unique to Portugal, making it an attractive investment for Brazilian entrepreneurs seeking stable, growing markets in Europe. The influx of Brazilian investment highlights the opportunities in providing essential services to an aging population, showcasing a positive economic trend fueled by cross-border entrepreneurship.