Google's "Try It On" Feature: Revolutionizing Online Shopping

Google Unveils Revolutionary "Try It On" Feature: Virtual Shopping Redefined Mountain View, CA – May 21, 2025 – Google has launched a groundbreaking "Try it on" feature that is changing the way we shop online. This innovative tool allows users to virtually try on clothing items using their smartphone's camera, eliminating the uncertainty of online purchases. The feature, demonstrated in a recent viral video by tech influencer Katarina Mogus (@enfliquecreative), offers a seamless user experience. Mogus states, "Gonna spend all my money w this new feature! It's incredibly realistic." The process is simple. Users find an item, click "Try it on," and their phone's camera creates a virtual representation of them wearing the garment. This allows for accurate size and fit assessment, reducing returns and enhancing the overall shopping experience. Beyond the virtual try-on, Google's feature also tracks prices, notifying users of price drops and even facilitating direct purchase through Google Pay. This streamlined process saves time and effort. Google's "Try it on" feature represents a significant advancement in e-commerce, enhancing user experience and convenience. The technology's potential to revolutionize online retail is undeniable.