Google I/O 2025 – the 13 biggest announcements from Google's big show
Spoiler: AI, AI and more AI
1
24
3
1k
Google I/O 2025: Try Before You Buy with AI-Powered Virtual Try-On
Google I/O 2025: Revolutionary Virtual Try-On Feature for Online Shopping Google's I/O 2025 conference unveiled a groundbreaking new feature for Google Search: the ability to virtually try on clothes using just a photo. This innovative technology, demonstrated live on stage, allows users to upload a picture of themselves and see how various garments would look on their body. The AI-powered system also tracks prices and provides a seamless checkout experience, streamlining the online shopping process. "I have to say, I love the live demo when it works," remarked the presenter in the video, highlighting the technology's potential impact on online fashion retail. The audience's enthusiastic applause further underscores the excitement surrounding this development. The system uses advanced 3D shape understanding to accurately map the user's body and apply the clothing virtually. This ensures a realistic representation of how the clothes will fit and drape. The technology also continuously checks for price drops, alerting the user to potential savings. With a single tap, users can complete their purchase securely through Google Pay. This feature is poised to revolutionize the online shopping experience, offering a more convenient and personalized way to shop for clothes. The coming months will see the launch of this innovative tool, promising to transform how consumers interact with online fashion.
