Apple's New Hold Assist: A Game Changer for Customer Service?

Apple Unveils 'Hold Assist' at WWDC25: A Game Changer for Customer Service? Apple's Worldwide Developers Conference (WWDC25) introduced a new feature designed to alleviate the frustration of lengthy phone hold times. Hold Assist, demonstrated in a recent viral video, automatically detects hold music and allows users to put down their phone while remaining connected. The user receives a notification when an agent is available, eliminating the need to constantly monitor the call. "This is a game changer," says tech enthusiast Katarina Mogus, who shared a video of the demonstration on social media. "No more wasted time listening to hold music!" The video shows the feature seamlessly integrating into the phone's interface, with clear notifications and options to pick up or end the call. The feature is expected to be available in the next iOS update, and early reactions suggest that it could significantly improve customer service experiences across various industries. The innovative design highlights Apple's commitment to user-friendly technology and improving everyday tasks.