QR Codes for Cash: Is This the Future of Business Promotion?

A new promotional strategy is making waves at business events across Poland. Companies are using QR codes to offer instant cash rewards, aiming to boost engagement and brand visibility. "It's about more than just the money," explains one participant, "it's about getting our brand noticed in a crowded market." However, the strategy's effectiveness is debated. Some question the long-term return on investment, while others see it as a clever way to cut through the noise and attract attention. The success of this approach will likely depend on careful targeting and follow-up engagement. The method is gaining popularity, but only time will tell if it becomes a standard practice.