We put this 100-year-old trick to the test, to see whether it actually makes makeup last longer
Rivalling some of the best setting sprays on the market, this century-old trick is the answer to makeup longevity
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Vintage Makeup Hack Goes Viral Thanks to Lisa Eldridge
Lisa Eldridge, a celebrated makeup artist, recently shared a time-tested beauty secret on social media. The video, which has garnered millions of views, showcases a 100-year-old technique for setting makeup using ice-cold water and cotton pads. Eldridge, known for her expertise and classic style, demonstrates the process, which involves pressing chilled cotton pads onto the face after applying makeup. "It's a simple yet effective method," Eldridge explains in the video. The video's popularity highlights a renewed interest in vintage beauty tips and sustainable practices within the cosmetics industry. The simple yet effective hack has resonated with viewers, suggesting a wider interest in cost-effective and environmentally friendly beauty routines.
