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„Lilosító” — Ismerd meg a TikTok-trendet, ami uralja a sminkvilágot! - Life
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Purple Reign: NYX Grape Soda Blush Takes Social Media by Storm
A new beauty phenomenon is capturing the attention of makeup enthusiasts across social media platforms: the unexpected rise of purple blush. Influencer Samantha Harvey recently propelled this trend further with a captivating video featuring the NYX Cosmetics Buttermelt Blush in the distinct shade 'All The Butta,' which she affectionately refers to as 'Grape Soda Blush.' Harvey, who candidly admitted her initial apprehension regarding the unconventional purple hue, meticulously demonstrated the product's application. She lauded its 'gorgeous sheen' and 'buttery formula,' emphasizing how 'so pigmented' the blush is, advising users to apply it sparingly and blend carefully for optimal results. The video vividly showcased the blush's remarkable transformative effect, culminating in Harvey's genuine surprise and satisfaction at 'how nice this looked on my skin tone,' challenging preconceived notions about purple makeup. This particular product, retailing at an accessible price point of £8.99, is available exclusively online, with Harvey providing direct links in her TikTok shop for her eager followers. The burgeoning popularity of such a bold shade signifies a notable shift in contemporary beauty standards, actively encouraging greater experimentation and a departure from traditional color palettes. Beauty industry analysts indicate that influential figures like Harvey are instrumental in disseminating and popularizing niche beauty products, effectively reshaping consumer perceptions and driving new trends within the global cosmetics market. The combination of viral demonstrations, product accessibility, and affordability is proving to be a powerful catalyst for widespread adoption among consumers keen to explore innovative and daring new looks.
