Viral Supermarket Fight? It Was a Marketing Stunt!

A viral video of a couple arguing in a supermarket in Malaysia has turned out to be a clever marketing ploy. The video, which quickly gained traction on social media, was actually a collaboration between ST Rosyam Mart and Ikhlas.com, a company offering umrah packages. Datuk Rosyam Nor, owner of ST Rosyam Mart, explained that the stunt was a way to reach a wider audience and promote their umrah packages. "In today's digital age," said Nor, "everyone is a journalist. In one hour, millions of pieces of content are shared worldwide." The collaboration successfully generated significant buzz and increased awareness of the umrah packages. This creative marketing approach highlights the ever-evolving strategies businesses use to connect with consumers in the digital age.