Kazakhstan's Regional Media: Overlooked and Under-Resourced?

Regional Media in Kazakhstan: A Feeling of Abandonment? Kazakhstan's media landscape is complex, with a significant divide between the central and regional outlets. This disparity has led to a sense of isolation among regional journalists, according to Tatiana Bendz, a prominent PR specialist and founder of 2B Agency. In a recent interview, Bendz described the situation as one of "abandonment," highlighting the lack of support and opportunities for regional professionals. "We see this difference clearly when working with clients and regional websites," Bendz explained. "They are completely different worlds." She further emphasized the absence of a system that once connected regional and central media, hindering career advancement for talented regional journalists. Bendz's comments shed light on the challenges facing regional media in Kazakhstan. The lack of a cohesive structure and support system creates a significant obstacle for those working in regional outlets, potentially impacting the quality and diversity of news and information available to the public. Addressing this imbalance is crucial for fostering a healthy and vibrant media ecosystem in Kazakhstan.