LinkedIn's New AR Game Takes TikTok by Storm

LinkedIn Launches First TikTok AR Filter Game: A New Way to Engage Users LinkedIn recently introduced its first augmented reality (AR) filter game on TikTok, called "Zip." This innovative approach to marketing aims to engage users and promote their new puzzle game available on their website. The game's simple yet challenging format involves connecting numbered dots in order without hitting the walls. Many users have taken to TikTok to share their results, creating a competitive leaderboard. One such user, Michael DiCostanzo, documented his attempt in a video, commenting, "Apparently most people can do this in under a minute, so I hope you guys are ready to get absolutely freakin' destroyed on this leaderboard!" This playful approach demonstrates the potential of AR filters to boost brand awareness and create viral engagement. The game itself is available on LinkedIn's website, offering another platform for users to compete. LinkedIn's use of this technology reflects the growing trend of businesses utilizing interactive AR experiences to connect with their audiences.