LinkedIn's Video Boom: How Professionals Are Building Brands and Making Money

LinkedIn's Video Revolution: How Professionals Are Building Brands and Making Money New York City, May 15, 2025 – LinkedIn, once known primarily for professional networking, is experiencing a surge in video content creation. This shift, highlighted by content creator Piper Phillips, reflects a broader trend of professionals leveraging the platform to build personal brands and expand their reach. "LinkedIn video is like 2020 TikTok," says Phillips, emphasizing the platform's potential for organic growth and engagement. Phillips, who started posting on LinkedIn in October, has already amassed nearly 100 million impressions. She explains that LinkedIn's audience is comprised of decision-makers and individuals with significant purchasing power, making it an ideal platform for consultants, freelancers, and those seeking speaking engagements. "LinkedIn is like qualified leads," she states. The success of Phillips and others demonstrates the evolving landscape of professional social media. LinkedIn video offers a unique opportunity to connect with a highly engaged audience, build a personal brand, and drive business growth. The platform's potential for monetization and community building is attracting a growing number of content creators, transforming LinkedIn into a dynamic space for both personal and professional development.