Know Your Meme
Why Are People So Mad About Sydney Sweeney's American Eagle Ad? The Controversy…
Internet users are split on whether Sydney Sweeney's American Eagle Ad contains "master race" subtext, with singer Doja Cat weighing in on the contro…
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American Eagle's Sydney Sweeney Campaign Sparks Controversy, Draws Parallels to Historical 'Predatory' Ads
A recent advertising campaign by American Eagle, featuring actress Sydney Sweeney, has sparked controversy online, with critics drawing comparisons to historical instances of problematic advertising. The campaign, which includes phrases like "my body's composition is determined by my jeans" and "Sydney Sweeney has great jeans," has been described by some as oversexualized and reminiscent of eugenics-era propaganda due to its emphasis on "good genes." One prominent online commentator stated, "The Sydney Sweeney American Eagle ads are weird, like fascist weird, like Nazi propaganda weird." The commentator further expressed concern for young girls who shop at American Eagle and are exposed to such advertisements, suggesting the campaign is "so for the male gaze and so oversexualized." Critics have also highlighted the campaign's similarity to the controversial 1980s Calvin Klein jeans ad featuring a 14-year-old Brooke Shields, which was widely criticized for its predatory nature. The commentator noted, "This entire ad campaign that Sydney Sweeney is doing right now is incredibly reminiscent to the Brooke Shields Calvin Klein jeans ad campaign that she did when she was 14 years old, that was extremely oversexualized and weird." The ongoing discussion underscores public scrutiny regarding advertising ethics and their impact on impressionable audiences.
the Guardian
Born in the USA: Is American Eagle really using whiteness to sell jeans?
Criticised by some for promoting the language of eugenics but defended by others for killing ‘woke advertising’, the much-loved teen denim brand is c…
