The US Sun
American Eagle boss doubles down with 6-word message on Sydney Sweeney campaign
AMERICAN Eagle CEO Jay Schottenstein has issued a blunt statement on his decision to air a controversial ad campaign featuring actress Sydney Sweeney…
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Social Media User Challenges American Eagle's Sydney Sweeney Ad, Sparks Debate on Marketing Ethics
A recent social media video has ignited discussion regarding American Eagle's advertising strategies, specifically an advertisement featuring actress Sydney Sweeney. The video, posted by user saysikern.org, critiques the brand's approach, questioning the use of Sweeney in a manner perceived to "attract the male gaze" for women's jeans. The creator states, "Why is American Eagle using Sydney Sweeney to attract the male gaze when she's wearing jeans for WOMEN? We aren't going to buy jeans because they zoomed in on her chest..." This commentary suggests that such marketing tactics are counterproductive for the intended female audience and could be viewed as "setting women back" in terms of representation. The video highlights ongoing public discourse surrounding gender representation and effective target audience engagement in contemporary advertising campaigns.
