Ghanaian Entrepreneur's TikTok Handbag Deal: Affordable Luxury?

Ghanaian Entrepreneur Showcases Handbag Combo Deal on TikTok A recent TikTok Live video by Mill Peach, CEO of Peachy Luxe Ent. bags, based in Ghana, has highlighted a combo deal offering two handbags for 100 Ghanaian cedis. The video, lasting just over a minute, showcases a round, light blue bag and a white tote bag. Peach emphasizes the leather material and the affordability of the deal. While the video is primarily an advertisement, it provides a glimpse into the entrepreneurial landscape of Ghana and the use of social media for direct sales. "100 cedis for these two bags," Peach states in the video, encouraging viewers to contact her via WhatsApp to purchase. The video's success in generating sales remains unknown, but it represents a common trend of small businesses leveraging TikTok's live features to connect directly with consumers. The affordability of the handbags could be of particular interest to local consumers.