Mini Brands and Ulta Beauty Partner for New Collectible Line Launching This October

Ulta Beauty stores across the United States are set to introduce a new collectible line, the Mini Brands Ulta Beauty collection, starting October 6th. The collaboration brings miniature versions of popular beauty and haircare products to consumers, featuring brands such as Redken, Drybar, NYX, Elf, Tarte, OPI, Supergoop, and Monday Haircare. Shoppers will be able to collect a total of 68 unique miniature items. The launch is accompanied by in-store displays designed to showcase the tiny replicas, inviting customers to engage with the new series. This initiative aims to blend the appeal of collectible toys with the popularity of well-known beauty brands, offering a novel shopping experience.