León Mayor Faces Backlash Over Campaign Ads Featuring Look-Alike Model

León Mayor Accused of Using Look-Alike Model in Campaign Ads León, Guanajuato, Mexico – Alejandra Gutiérrez, the Mayor of León, is facing accusations of using a model who bears a striking resemblance to her in recent municipal campaign advertisements. The allegations, investigated by the news program En Punto, suggest an attempt to circumvent electoral laws that prohibit self-promotional materials. En Punto's investigation includes footage of numerous billboards and public transport advertisements featuring a woman in a hard hat, strikingly similar in appearance and pose to Mayor Gutiérrez. The report also includes an interview with the Mayor herself. "It's not a photo of me," she stated, "a similar model, but if you put the photo next to mine, we don't look alike." However, this claim is countered by a political analyst, David Saucedo, who notes that "The law is very clear; personalized promotion cannot be done using government programs and actions." The investigation further reveals that the images used in the advertisements were sourced from a digital image bank. While the model's identity remains undisclosed, the visual similarities and the analyst's comments raise questions about the legality and ethical implications of the campaign strategy. The contrast between the Mayor's denial and the visual evidence presented creates a compelling narrative. The Instituto Electoral del Estado de Guanajuato ultimately declared there was no infraction of electoral regulations. However, the incident highlights the ongoing debate surrounding campaign advertising and the interpretation of electoral laws in Mexico.