Guanajuato Mayor Under Fire: Look-Alike Model Sparks Campaign Controversy

León, Guanajuato Mayor Accused of Misusing Public Funds for Campaign Featuring Look-Alike Model León, Guanajuato—Mayor Alejandra Gutiérrez is facing scrutiny over allegations of using public resources for a promotional campaign that features a model with a remarkable resemblance to herself. The campaign, which has been widely circulated throughout the city, has raised concerns about potential violations of electoral law and sparked a heated debate about the ethical limits of institutional promotion. The investigation was spearheaded by journalists Marco Antonio Coronel and Adrián Tinoco, who documented the appearance of the look-alike model in various public spaces throughout León. "The similarity is uncanny," stated Coronel in an interview. "It's hard to believe this was unintentional." Gutiérrez has responded by claiming the campaign's purpose was purely touristic and that the model is not her. However, critics argue that the striking resemblance is a deliberate attempt to circumvent electoral regulations and gain an unfair advantage in the upcoming 2027 elections. The controversy has ignited a broader discussion about the appropriate use of public funds in political campaigns and the need for stricter oversight to prevent such practices. The case highlights the importance of transparency and accountability in public office and underscores the role of investigative journalism in holding officials responsible for their actions. The ongoing investigation will determine whether Gutiérrez's actions constitute a legal violation or a clever but unethical political strategy.