From Trash to Treasure: Filipino Mother-Son Duo's Eco-Friendly Business Success Story

Mother-Son Team in the Philippines Turns Recycled Pinewood into Profitable, Eco-Friendly Business In the bustling city of Manila, Philippines, a unique business is thriving. Jonalyn and Jobe Banzuelo, a mother and son, have created Banzuelo's Arts and Craft Enterprise, transforming recycled pinewood, also known as Palochina, into beautiful and functional products. Their innovative approach combines sustainability with aesthetic appeal, creating a successful business model. Their product line includes coin banks, wall hooks, and shadow boxes, all crafted from carefully selected, high-quality recycled materials. "We source our wood from used pallets," explains Jonalyn, "and we carefully select the best pieces to ensure the quality of our products." This attention to detail is evident in the intricate designs and finishes of their creations. The business started in 2022 with a modest investment of ₱14,000 - ₱20,000. Today, they are earning around ₱500,000 - ₱600,000 annually. This success demonstrates the potential for small businesses to thrive while also contributing to environmental sustainability. Jobe adds, "We want to show people that you can be successful while being environmentally responsible." Banzuelo's Arts and Craft Enterprise is a shining example of how creativity and sustainability can work together, creating both economic opportunities and a positive impact on the environment.