From Dawn Till Dusk: The Inspiring Story of a Peruvian Fishmonger

Piura, Peru – Bilma Villegas's day begins long before sunrise. At 2:30 AM, she's already at the bustling fish market, preparing for a day of hard work. For 21 years, she's been buying and selling fish, building a thriving business. "Acá en el terminal tengo la suerte que todos me quieren," she says, highlighting the supportive community around her. Her eldest son, 30, now works alongside her, a source of both pride and joy. "Uno se siente orgulloso como madre," she shares, beaming. Her success wasn't without its challenges. She sought help from Caja Cusco to expand her business, a decision that proved pivotal. "Gracias a Caja Cusco que me ayudó a salir adelante y tengo su apoyo," she expresses gratitude. Bilma's story is a testament to the power of hard work, community, and financial support in achieving the entrepreneurial dream.