Chappell Roan Takes Over NYC Subway and Streets with Viral "The Subway" Marketing Stunt

New York City's streets and subways have become the latest canvas for an unconventional marketing blitz, as pop artist Chappell Roan unveils a unique promotional campaign for her upcoming single, "The Subway." The campaign, designed to create buzz ahead of the song's official release this Friday, has captivated residents and commuters alike with its distinctive visual elements. Among the most striking sights is a figure clad in an enormous, flowing red wig suit, seen riding the New York City subway, seemingly engrossed in reading a newspaper. This enigmatic presence is part of a broader street-level activation that includes vibrant posters featuring Chappell Roan and her signature red hair, strategically placed throughout the city. One particularly notable installation involves a lengthy red wig draped dramatically from a fire escape, mimicking the appearance of flowing hair. The campaign also cleverly incorporates a "LOST WIG" flyer, adding a layer of intrigue and interaction for those encountering the installations. This multi-faceted approach aims to generate widespread curiosity and discussion, effectively turning public spaces into an immersive advertisement for "The Subway." The artist's team has confirmed that these activations are directly tied to the new single, promising a memorable release for fans and new listeners alike.

Schweizer Illustrierte

Noch diese Woche: Chappell Roan kündigt neue Single an

Nach mysteriösen Postern und kryptischen Hinweisen hat Chappell Roan ihre neue Single «The Subway» angekündigt. Der Song kommt bereits diese Woche.

gala.de

Neue Single noch diese Woche

Nach mysteriösen Postern hat Chappell Roan ihre neue Single "The Subway" angekündigt. Der Song kommt bereits diese Woche.