Kenya's Matumbo Boom: Rising Beef Prices Fuel Demand for Affordable Tripe

Rising Beef Prices Drive Kenyans to Embrace Matumbo Kenya is experiencing a surge in the consumption of matumbo (tripe), a byproduct of beef processing, due to the rising cost of beef. This trend is particularly noticeable among low- and middle-income families who are seeking more affordable protein sources. The Kenya National Bureau of Statistics reports a 34% increase in matumbo prices over the past four years, while the Kenya Meat Commission confirms a remarkable growth in matumbo sales. "We've seen tremendous growth in matumbo sales, especially in low- and middle-income areas," Lydia Mandila, sales and marketing manager at the Kenya Meat Commission, stated. "It's affordable and nutritious." The video showcases the daily operations of butchers, highlighting the increased demand for matumbo. The scarcity of beef, coupled with the affordability and nutritional value of matumbo, has made it a popular alternative. The Kenya Meat Commission is even adapting its logistics to meet the growing demand, investing in refrigerated trucks and cold rooms for efficient distribution. This shift in dietary habits reflects the economic realities faced by many Kenyan families and the resourcefulness in finding affordable, nutritious food.