Belarusian Online Store Scores Big with Affordable Fashion

Minsk-based online retailer "Odezhda Belarus" is promoting a new line of affordable women's suits. The two-piece suits, made from Singaporean jacquard fabric, are available in sizes 46-56 and cost just 38 rubles. The company's marketing strategy focuses on short, visually appealing videos on social media platforms. One recent TikTok video showcases the suits in three different colors, highlighting the ease of ordering and the attractive price point. A representative from the company stated, "We aim to provide high-quality clothing at prices accessible to everyone in Belarus." The success of this marketing campaign indicates the potential of social media for reaching a wider audience and driving sales for small businesses.