Belarusian Online Store Uses TikTok to Promote New Dress

Minsk-based online clothing retailer, "Одежда Беларусь низкие цены," launched a short video advertisement for a new dress. The 15-second video, posted on May 20th, features the dress in various colors and uses motivational music. As of May 22nd, it has received 215 views and one like. The video's low view count suggests limited marketing reach, but the store's use of social media demonstrates an attempt to engage a younger demographic. The low production value is typical for small business advertisements. The success of this campaign remains to be seen, but it highlights the increasing use of social media for product promotion in Belarus.