Belarusian Online Store Promotes Affordable Linen Suit via TikTok

Minsk-based online clothing retailer, "Одежда Беларусь низкие цены," launched a new marketing campaign featuring a stylish two-piece linen suit. The suit, priced at 85 rubles, is available in sizes 46-56. The campaign utilizes short-form video on TikTok, showcasing the suit on a model. While the video itself is primarily an advertisement, it reflects a trend of Belarusian businesses increasingly using social media for marketing. The low price point suggests a focus on affordability, a factor that may be relevant in the current economic climate. A representative from the store stated, "We aim to provide high-quality clothing at accessible prices for Belarusian consumers." The campaign's success will be measured by engagement on the platform and subsequent sales.