Belarusian Online Store Promotes Summer Dresses via TikTok

Minsk-based online retailer "Odezhda Belarus Nizkie Tseny" is promoting a new line of summer dresses. The dresses, available in blue, mauve, and green, are priced at 50 rubles and are made from Santa Barbara fabric. The company uses TikTok to reach its target audience. According to the video description, the sizes range from 54 to 64. While the advertisement is straightforward, it showcases a product available to consumers in Belarus. The use of TikTok reflects a modern approach to marketing in the country.