Belarusian Clothing Store Uses TikTok to Promote Affordable Dresses

A Belarusian online clothing retailer, "Одежда Беларусь низкие цены," is utilizing TikTok to advertise its products. Their recent video promotes a dress priced at 50 rubles. The advertisement features a model showcasing the dress in different settings. The use of popular music and quick cuts aims to increase engagement. This strategy reflects a growing trend of businesses using social media for targeted marketing within specific geographic regions. The company's focus on affordability suggests a strategy to reach a wider audience within Belarus.