Local TV Star Showcases Yazz Sanitary Pads in Unique Ad Campaign

Yazz Sanitary Pads: A Look at Product Marketing in Ghana Sompa TV/FM recently aired a promotional video for Yazz sanitary pads. The advertisement uses a unique approach, employing a broadcast journalist, Sofo Maame premani, to demonstrate the pads' absorbency. The demonstration involved underwear and water, providing a visual representation of the product's capabilities. This marketing strategy reflects a growing trend of using local media to reach specific target audiences. While the video is primarily an advertisement, it highlights the importance of effective product marketing and the role of trusted figures in influencing consumer choices. "The Yazz pads are fantastic," said Sofo Maame premani, during the presentation. "They provide all-day comfort and protection, and I can personally vouch for their quality." The campaign's success is evident in the video's impressive viewership, exceeding 2760 views within a short time. This shows the potential of targeted advertising in Ghana and the effectiveness of using relatable personalities to endorse products.