Ghanaian Influencer OSEI FELICIA Drives Engagement with Sanitary Pad Ad

Accra, Ghana – May 31, 2025 – Popular Ghanaian comedian and influencer, OSEI FELICIA (@osei_felicia on social media), recently used her platform to promote Orangecycle sanitary pads in a short video. The video, which has garnered thousands of views in less than 24 hours, highlights the product's packaging and ease of use. In the video, Ms. Felicia states, “There’s not much difference between we women, the only difference is how we handle our monthly period and the sanitary pads we use.” The advertisement's success underscores the growing influence of social media personalities in product endorsements within Ghana's consumer market. The positive reception of the video suggests a high level of consumer engagement with this type of advertising. This approach is likely to be replicated by other brands in the future.