Italian Fashion Expert Weighs In: Luxury vs. Fast Fashion Sustainability

In a recent video posted by Italian fashion entrepreneur Ornella Auzino, she tackles the complex question of sustainability in the fashion industry, specifically comparing the ethical practices of luxury and fast fashion brands. Auzino points out that many fast fashion brands are now disclosing their supply chains, a step towards greater transparency. However, she notes a lack of similar transparency from luxury brands. "Years ago," Auzino explains, "brands like Shein and Zara started to put the traceability of their supply chain on their websites." This increased transparency, she argues, is a positive development. The video also touches on the marketing strategies of fast fashion, which often encourage consumers to buy more, regardless of the environmental impact. Auzino's video, while opinion-based, sparks a wider conversation about ethical practices in the fashion world, emphasizing the need for greater transparency and accountability.