Italian Handbag Mogul's Advice: Own Your Mistakes, Build Your Success

Italian Handbag Maker Shares Lessons Learned: 'It's About Personal Responsibility, Not Blaming the System' Ornella Auzino, a successful entrepreneur from Italy, recently shared her insights on the challenges and rewards of running a leather goods business. In a short video posted on June 14th, Auzino emphasized the importance of learning from mistakes and taking ownership of one's actions. "Sbagliando si impara," she stated, which translates to "You learn by making mistakes." Auzino's candid approach highlights the realities of entrepreneurship, particularly in a competitive market like luxury leather goods. She argues against blaming external factors for setbacks, urging entrepreneurs to focus on their individual efforts and adapt to changing circumstances. Her video has garnered significant attention, generating discussions about personal accountability and the challenges faced by small businesses in Italy's fashion industry. Auzino’s message is a reminder that success often comes from perseverance and a willingness to learn from failures.