Brazilian CEO's Inspiring Journey: Overcoming Setbacks and Empowering Entrepreneurs

Brazilian Entrepreneur Shares His Journey, Aims to Help Others Avoid Failure São Paulo, Brazil – Sergio Bertucci, the CEO of the successful Brazilian company Phitta Cream, recently shared his entrepreneurial journey on the popular program, Pivotando. His story is a testament to resilience and a call for a more supportive ecosystem for aspiring business owners in Brazil. Bertucci candidly discussed the difficulties he faced, stating, "Eu falo que eu ajoelhei duas vezes. Eu não quebrei, mas eu ajoelhei duas vezes." (I say I knelt twice. I didn't break, but I knelt twice.) This honest admission highlights the challenges many entrepreneurs encounter. He emphasized his desire to create a system that helps others avoid such struggles, saying, "Eu acho que a gente pode fazer isso de uma forma melhor, de uma forma mais qualificada e que faça o seu sonho virar sonho, e não pesadelo." (I think we can do this better, in a more qualified way, and make your dream come true, and not a nightmare.) His comments are particularly relevant given that statistics show up to 80% of Brazilian startups fail within their first year. Bertucci's ambition to help reduce this alarming number underscores the importance of mentorship and support within the entrepreneurial community. His initiative to provide resources and guidance offers hope for a more sustainable and successful future for Brazilian entrepreneurs.