AI Bias: How Algorithms Perpetuate Inequality in Brazil

Artificial intelligence (AI) is rapidly transforming various sectors, offering immense opportunities for growth and innovation. However, alongside these advancements lies a significant risk: the potential for AI to amplify existing societal biases, including racism, sexism, and social inequality. A recent segment on TIMES BRASIL, a Brazilian news program, highlighted this concern. Fabiano Rosa, a commentator specializing in diversity and business, warned that AI systems learn from human data, and if this data reflects pre-existing prejudices, the AI will inevitably inherit and perpetuate them. "AI learns from human data, and that includes our biases," Rosa stated. This poses a considerable challenge for businesses seeking to leverage AI ethically and inclusively. The discussion also touched on the concept of 'geofixing' and 'geopricing', where AI-driven algorithms can discriminate based on geographic location, potentially exacerbating existing inequalities. The program emphasized the need for the market to prioritize ethical considerations in AI development and implementation to ensure fairness and sustainability for all.