Europe's Summer Tourism Boom: Italy Expects 212 Million Visitors

Europe's Summer Tourism Boom: Italy Expects 212 Million Visitors, Hotels 80% Booked Italy is bracing for a record-breaking summer tourism season. The country expects to welcome 212 million tourists over the next three months, a number equivalent to Brazil's population. This surge is part of a broader European trend, with the European Union projecting €2 trillion in tourism revenue during the same period. France and Spain are also anticipating significant increases in tourist arrivals. However, this influx presents challenges. As noted by tourism expert Diego Mezzogiorno, 80% of hotels in major Italian cities are already fully booked. This high occupancy rate is expected to drive up prices for travel and accommodation. Travelers are urged to book flights and hotels as soon as possible to secure the best deals and availability. The sheer volume of tourists expected underscores the importance of the tourism sector to the European economy and highlights the need for careful planning and management to ensure a positive experience for both visitors and residents.