TikTok Roundup June 1: A Cheating Scandal + Beige Bitches Fighting
What happened on TikTok this week? Here's a quick roundup. (Wish LJ embedded TikToks, sorry.) Influencer Lize Dzjabrailova, also known as The Wizard …
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Paramount Pictures Uses 'Mean Girls' Clip to Boost Apple TV Digital Sales
Paramount Pictures promotes the digital release of "Mean Girls" on Apple TV using a short, engaging video clip. The clip features a popular scene from the movie, showcasing Regina George's iconic line, "You girls keep me young." The studio's use of social media and relevant hashtags demonstrates a strategic marketing approach to reach a wider audience. This tactic capitalizes on the film's enduring popularity and the platform's reach to drive engagement and digital sales. The short video format is well-suited for social media consumption and the use of a recognizable scene from the movie makes it easily shareable and memorable.
