SCO Media Forum: A Call for Quality Storytelling and Global Reach

Urumqi Hosts SCO Media Forum: Dubai TV Presenter Advocates for Quality Storytelling and Global Reach The 2025 Media Cooperation Forum of Shanghai Cooperation Organization (SCO) countries concluded Friday in Urumqi, Xinjiang. The forum, themed "Building a Better Home Together for a Prosperous Future," brought together media professionals from across the SCO region. A key speaker, Sultan Albalooshi, Presenter of Dubai TV, delivered a compelling address on the future of SCO media. Albalooshi emphasized the crucial role of high-quality storytelling. "Quality storytelling is not optional, it's essential," he stated, highlighting the need for visually powerful and emotionally engaging content. He further stressed the importance of a multilingual, multi-platform approach to reach a global audience. "To reach a global audience, we must think beyond dominant languages," Albalooshi explained, advocating for content in languages such as French, Spanish, and Hindi, among others. The forum showcased a commitment to strengthening media cooperation within the SCO. Albalooshi's insights provide a roadmap for the organization to amplify its voice on the global stage and foster greater understanding among diverse communities.