AI and Storytelling: Arab Media Leaders Chart the Future at Dubai Summit

**Arab Media Summit Highlights AI's Impact and Storytelling's Enduring Power** Dubai, UAE – The Arab Media Summit recently concluded in Dubai, bringing together leading figures in the media industry to discuss the future of their sector. The event highlighted the significant changes impacting media, with particular focus on the rise of artificial intelligence (AI) and the ongoing relevance of compelling storytelling. Claudius Senst, COO of Axel Springer, emphasized the need for media to "rethink and revitalize its business model" in light of AI's transformative potential. He noted the crucial task of understanding AI's implications for business models and advertising strategies. "And so it needs the brightest and smartest people to come together and figure out how to do it." he stated. Maryam Al Mulla, Acting Director of Dubai Press Club, underscored the rapid pace of change in the media landscape, urging journalists and media organizations to "keep an eye on everything that happens, all the trends that are taking place, and especially AI." Her comments highlighted the importance of staying informed and adaptable in this dynamic environment. Basel Anabtawi, Head of Content at TikTok Mena, offered a different perspective, emphasizing the lasting power of storytelling. He believes that "Everything that builds around storytelling will always be the case." His comments suggest that while technology evolves, the core principles of effective communication remain crucial. The summit served as a platform for insightful discussions and a valuable opportunity for collaboration and knowledge sharing within the Arab media community, signaling a proactive approach to navigating the future of media in the region.