Influencers Face Scrutiny Over Tax Write-Offs: Expert Clarifies Rules for Content Creation Expenses

A recent social media video by influencer "poutinesmom" has shed light on a common misconception regarding tax write-offs for content creators. In the video, which has garnered significant attention, the influencer directly addresses the belief that items used to create video content, such as clothing, shoes, or accessories, are automatically tax-deductible. "No, influencers cannot write things off because they made content with it," she stated emphatically. She clarified that for an expense to be legitimately written off, it must be proven to have never been used for personal purposes. She drew a distinction between a work uniform, which is deductible, and a plain black t-shirt, which is not, as personal use cannot be disproven. The influencer further explained that even high-value items like gowns for red carpet events, which she personally attempted to write off, are not deductible if they could potentially be worn again for personal use. However, she noted that the cost of hiring a stylist for such events is deductible, as the stylist's service is purely business-related and the items themselves are not retained by the influencer. Poutinesmom stated that this information comes directly from her business manager, whom she described as a prominent figure in Los Angeles, working with a wide array of celebrities, musicians, and influencers. She warned that those incorrectly claiming such write-offs could face audits and be required to repay the money.

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